The project

In what has to be one of the greatest come-back stories of this generation Tyson Fury stunned the world when he returned to boxing to reclaim his spot at the pinnacle of heavy-weight boxing. Lucky for us, we got to witness the come-back first hand working with the Gypsy King on a number of occasions, most notably in his fights with Otto Wallin and Deontay Wilder.


Top Rank Boxing / ESPN


Documentary Video Production / Branded Content / Social & Digital / Photography




TV broadcast, YouTube, Social Media

As part of our work with Tyson Fury we created a document series for ESPN+ which gave viewers an exclusive look inside the build up to and the fight night experience inside Fury’s team.

Alongside this, we were responsible for creating all of the online and social media content for Top Rank and ESPN to promote the event. The result was an over 80% increase in PPV buys between FuryWilder I and FuryWilder II.