The Professional Fighters League launched the Champions Series after acquiring Bellator in 2023.

In what became their biggest ever event, the Richter Sports team led creative, production and post production on television commercials, fight week and fight night content.

Anticipation for the fight was huge globally recording over 235M impressions on fight week alone. 10,000 fans packed out the Coca Cola Arena in Dubai with 3M viewers tuning in globally.

Despite the main event not going in favour of the Irish man, Paul Hughes had his breakout moment in what is surely in the running for the 2025 Fight of the Year.