McGregor Sports & Entertainment


Branded Content / Social & Digital




TV broadcast, YouTube, Social Media

The project

We’ve worked with Conor McGregor for almost 4 years now across various aspects of the McGregor Sports and Entertainment business portfolio. Most notable at two recording break PPV events – UFC 229 and UFC 246.

In working with the Forbes highest paid athlete we’ve worked primarily on his digital channels and have been delighted to produce various pieces of content with sponsors including Reebok, Pari Match, Gym King and of course, Proper No.12 Whiskey.

We also provided support on numerous documentaries Conor has produced, most recently on McGregor Forever for Netflix.

“I’d like to take this chance to apologize… to absolutely nobody!”

The Champ Champ

We helped the MMA Superstar to rack up over 70,000,000 views on content that we have produced for his “The Mac Life” channel on YouTube alone. Bring Instagram, Facebook and Twitter into the equation and its over 200 million views. 

250M +

combined views

110M +

YouTube Views