The Road to Riyadh

On October 28th the Boxing and MMA world’s collide as we finally find out who is the Baddest Man on the Planet. WBC & Lineal Heavyweight Boxing Champion, Tyson Fury, faces off with Unbeaten UFC Heavyweight Champion, Francis Ngannou in Riyadh, Saudi Arabia in what has been dubbed the ‘Battle of the Baddest’.

In this documentary re-live how this fight came into existence; explore both champions personal battles away from sport and the journey that has brought them to this point in their decorated careers.

Client / Broadcaster:

Top Rank Boxing / ESPN / TNT Sports


Full Service Documentary Production




TV Broadcast – ESPN
YouTube – Top Rank & TNT Sports

The Road to Riyadh was well received by fight fans, it was the key shoulder programming element for the event for ESPN in the US Market, racked up over 1,000,000 online views across YouTube and social in the 5 day period building up to the fight and formed large portions of the pay-per-view event broadcast across ESPN, TNT Sport and DAZN globally.