The project
Following a stunning 9 second KO in his PFL debut, Cedric Doumbé returned to PFL action in 2024 but this time at the 20,000 seater Accor Arena in Paris.
Client / Broadcaster:
PFL / DAZN
Services
Live Broadcast / Documentary Video Production / Social & Digital
Year
2023-Now
Platforms
TV broadcast, YouTube, Social Media
After a viral knockout in his PFL debut, Cedric Doumbé quickly became a fan favourite at PFL Europe.
With over 5 times the capacity of from his debut we were met with the challenge of launching his next fight at the Accor Arena.
With only 9 seconds of previous fight footage we had our work cut out but when Kylian Mbappe described Cedric’s debut as a movie we knew we had to go big.
The result? The launch campaign had over 10 million organic views on Instagram and the 20,000 tickets sold out in less than 15 minutes with over 300,000 people in the online queue for tickets during pre-sale.